Food Trikes

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Technomic Portability Edifies Foodservice Solutions® 5 P’s of Food Marketing

Hand Held, Ready-2-Eat and Heat-N-Eat fresh prepared Grocerant niche food portability is a key driver in the undercurrents of change evolving within the retail foodservice sector today.  There is little doubt now that success within the food industry today can be traced back directly to Foodservice Solutions® 5 P’s food marketing.

Foodservice Solutions® Grocerant Guru™ Steven Johnson in 1994; identified, quantified and qualified The 5 P’s of Fresh Food Marketing.  Then he introduced, implemented, and integrated to foodservice companies including Full Service Restaurants, Chain Drug Stores, Grocery Stores, QSR’s, and C-Store clients.  The 5 P’s are:

The four key  pillars  Build, Measure, Lean and Repeat validated results.  After repeated successful retail food industry adoption of Foodservice Solutions® 5 P’s of Fresh Food Marketing, Technomic conducted qualitative and quantitative research then compiled the following infographic highlighting the importance and consumer relevance that portability play’s today.  The infographic is entitled Pertinence of Portability:

The fact highlighted by Technomic that 51% of the U.S. consumer order Food-2-Go once a week or more. When ordering breakfast On-The-Go 56% of consumers say portability is important. Were additional key elements in validating our success moving forward.

In addition Technomic found from 2012 to 2014 consumers ranking the importance of portability for snacks jumped from 55% to 60%. We are delighted that Technomic has highlighted the growing important role that portability plays with food consumers today.

Foodservice Solutions®  excels at vertical brand product positioning, marketing strategy, and business development specifically identifying, quantifying and qualifying niche opportunity for global foodservice related activity specifically Ready-2-Eat and Heat-N-Eat fresh prepared food. Call 1-253-759-7869 today learn how the 5 P’s can Drive Sales at your Full Service Restaurant.

Visit:  if you are interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more at Johnson, or


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The Growing Trend of Restaurant Chains’ Entrance Into The Food Truck Industry

It takes a large investment to open a brick and mortar restaurant. Even small to large restaurant chains or franchises need to risk spending hundreds of thousands of dollars to open a new location with no guarantee that the restaurant will be successful. This is one of the reasons that many of the top restaurant chains around the United States are turning to the food truck industry. “Research indicates that food trucks are not just a fad, but a viable market segment with significant competitive advantages relative to quick serve, fast food and take-out food vendors,” states Mobile Cuisine. Some of the most-well known restaurant franchises have jumped on this bandwagon, including Taco Bell, McDonald’s, California Pizza Chicken, In-N-Out Burger, etc. Financially, there are fewer risks for restaurant owners to invest into a food truck than opening a physical location, on top of numerous other benefits, such as:


  1. Catering – A mobile food truck allows restaurants to expand their services by offering catering. While some locations may offer delivery, or food for pick up, an actual truck or trailer can provide an efficient way to deliver to both personal or corporate events, such as weddings, meetings, dinner parties, etc. A mobile food truck offers many benefits for clients that choose catering, such as no clean up and a worry-free event without the need to estimate the exact amount of food beforehand.


  1. Mobile Advertising and Brand Awareness – A brick and mortar restaurant location often gets traffic from local residents or those who happen to hear about it by word of mouth or through an online search; however, mobile cuisine offers huge brand awareness opportunities. As the truck drives around town, it creates free mobile advertising, saving restaurant owners anywhere from the $50,000-200,000 it usually takes to advertise per month. As the truck serves new neighborhoods, it will promote the brand, and recruit new, loyal customers.


  1. Franchise Opportunities Testing – A mobile unit allows new franchise restaurant owners to conduct research before investing into a brick and mortar site. Without gambling with high upfront costs for a new physical location, owners can take the guesswork out of finding the perfect location by testing which areas provide the most business. The food trucks provide vital location information and demographics statistics which will help owners make a wise choice before committing to a particular neighborhood.


  1. New Menu Selection – Restaurants take a big chance by replacing traditional favorites with new items on the menu. However, food trucks provide a unique ability to allow customers to try brand new dishes that may be edgier or more risque than those served at the brick and mortar site. These new menu offerings will help create a buzz for the restaurant around town.


  1. Charity – A mobile food truck can provide new opportunities for customers to conduct fundraising for local charities and organizations. A well-known brand can boost the attendance, providing extra revenue for the fundraisers. Furthermore, many food trucks promote their services on social media; a strategy that can bring additional guests to the event.


Food trucks offer restaurant chain or franchise owners an inexpensive way to promote their brand, offer extended services, and test out new menu selections. Additionally, mobile units provide an extra source of revenue in addition to or in replacement of brick and mortar locations. Prime Pinnacle’s research has shown that about 15 percent of the top 200 restaurant chains have entered the food truck industry, with that number expanding exponentially every year.


Some of the content and information provided by Jeremy Adams – CEO/President of Prestige Food Trucks – The World Leader in Custom Manufactured Food Trucks & Trailers.

For more information about entering into the food truck industry, contact Prime Pinnacle, which is a private investment firm that seeks to provide safe, secure, consistent, and maximum return on investments for individual investors and groups. Our investment are mostly asset based in real estate, secured loans, capital equipment, commercial vehicles, and etc.

By: Tracy Stein – Article


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Food Trucks Are Stale. Line Up for Food Scooters

Food trucks helped make street vending a $1.5 billion industry in the U.S. last year, according to research firm IBISWorld. Plenty of aspiring entrepreneurs are salivating. But getting a full-service food truck rolling can cost upwards of $100,000, says Howard Leonhardt, who recently launched a venture to sell food trikes and scooters for a fraction of that price.

A Los Angeles-based serial entrepreneur and would-be lieutenant governor of California, Leonhardt hatched the idea for Food Trikes & Scooters in September, when he stumbled onto a vendor selling bagels and coffee from a customized scooter. Leonhardt imported electrified three-wheelers that were originally mass produced for Asian markets and outfitted them for food service at an East Los Angeles factory. Then he teamed up with mobile technology firm InVenture, which developed an accounting app for mobile phones, and micro-lender Kiva—and hatched a plan.

While he hasn’t completed any sales yet, this is the idea: For a $500 down payment, Leonhardt and Kiva provide cheap financing for the retrofitted scooters, the fanciest of which retails for about $6,500. Entrepreneurs, including those with poor or no credit, agree to buy and sell food prepared by the company. (Leonhardt says he’s contracting to use space in local commercial kitchens from 2 a.m. to 4 a.m. to get ready for the morning crowd. “Burritos are going to be the big seller,” he says.)

The smartphone app helps the entrepreneurs manage their business, and helps Leonhardt’s company provide mentorship. Leonhardt plans to recruit from a program he runs with local Boys & Girls Clubs, and if one of his inexperienced entrepreneurs is struggling, the app can inform Food Trikes & Scooters.

While Leonhardt and his partners were putting together those plans, a funny thing happened. A local restaurant heard about the trikes and reached out: It didn’t want the pre-made food or the accounting software; it just wanted the vehicle. Next, Leonhardt got a call from a Chick-fil-A franchise in Atlanta. He quoted a price and, a little while later, heard from company headquarters. What would it cost to buy 2,100 retrofitted scooters?

Regardless of whether those deals go through, Leonhardt says he wants the business to be a social enterprise primarily. “This is a way to give kids from the inner city who didn’t have the opportunity to go to college the chance to be an entrepreneur,” he says.


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